The Focus Factory is a video production company that makes videos for Pittsburgh-area businesses… promotional videos, marketing videos, communications videos, training videos, branding videos, testimonial videos, recruiting videos, fundraising videos, and more. Videos that work for your business.
Effective video content that’s focused on ROI
BUSINESS BRANDING / PROMOTIONAL
Build your brandShow who you are, what you do, and how you are unique.
A Brand Video builds awareness for your business’s brand, showing and telling who you are, what you do, and how you are unique and different.
PRODUCT / SERVICE MARKETING
Promote your products and servicesShow what your products and services do, and how they are better.
A Marketing/Promotional Video promotes your product or service, showing and telling what it does, why consumers need it, and how it’s better than a competitor’s product or service.
Maximize your messageCommunicate with staff, to show them what they need to know.
A Communications Video delivers your message to your staff, shareholders, or clients, showing and telling them what’s happening within your organization and how it will affect them.
CUSTOMER TESTIMONIAL / CASE STUDY
Reinforce your reputationShow what others have to say about you.
A Testimonial Video reinforces your reputation by featuring your customers and clients telling the story of their experience with you and your products or services.
Train your teamShow them what they need to know, and why they need to know it.
A Training Video educates your employees, showing and telling them what they need to know about a specific process or procedure, and why it’s important to adhere to the process or procedure.
PRODUCT / SERVICE DEMONSTRATION
Educate your audienceShow them how something works and how to do it right.
A Demonstration/Tutorial Video educates your customers or clients, showing and telling them how to properly use your product or service.
Campaign for contributionsShow supporters why your cause is worthy of their donation.
A Fundraising Video raises awareness and encourages donations, showing and telling supporters about your cause, charity, or capital campaign, why it’s important, and how to get involved or contribute.
Recruit top-level talentShow prospects why they should choose you.
A Recruiting Video attracts prospective talent to your business, showing and telling them who you are, how you are unique and different, and why they should be interested in pursuing a relationship with your business.
Show off your staffShow who they are and why they’re an important asset.
A Staff Profile Video introduces staff members or company leaders, showing and telling who they are, what they do, and the role they play within your organization.
Reflect on your rootsShow where you came from and where you’re headed next.
A History Video reflects on the milestones of your business, showing and telling how you became the company you are today, and your plans for the future.
Recent videos that are working for businesses
The Focus Factory is owned and operated by Mike Hough. Mike is an experienced videographer, director, producer, and editor. His production credits include TV commercials, marketing videos, corporate communications videos, documentaries, and music videos.
In addition to making videos, Mike enjoys playing the drums and guitar, riding motorcycles, restoring his historic Victorian home, and spending time with his wife and three children.